Berkeley Beats Poetry: Stewards and Stakeholders
The stewards for these four sites include cultural archaeologists, cultural heritage workers, conservation and archival programs, literary programs, and libraries. Site-specific stewards include those who own each of the sites.
In relation to Ginsberg and the Beat Generation, there are also a number of other non-site specific stewards involved in preserving the poets’ heritage. This includes Bob Rosenthal who was a long-time confidant and manager of Ginsberg and is currently the head of the Allen Ginsberg Trust and a part of “Ginsberg’s Estate”. A second is Andrew Wylie who owns the Wylie Agency which handles copyright legal issues and lists Allen Ginsberg as their client. Another person listed as a part of “Ginsberg’s Estate” is Peter Hale, who was also a noted assistant and confidant of Allen Ginsberg. Other stewards include major film companies who have made films based on the narrative of Ginsberg’s life, for example Howl (2010) and Kill Your Darlings (2013), as well as the book publishing houses that have the rights to continue distributing his works.
Interest Groups and Stakeholders
Interest groups include people who own and use each of the four sites, those who celebrate the work of Ginsberg such as teachers and students, those in the literary world, and the local Berkeley and Bay area community.
In addition to the groups listed above, there are also site specific stakeholders. For Ginsberg’s former house on Milvia Street, stakeholders include current homeowners and residents of the building, those who live on or around Milvia Street, the homeowners association, and whoever owns the land (city, state, etc). Stakeholders for Trader Joe’s are those who shop at the grocery store, the homeowners who live in the direct vicinity of the store, the workers and managers of Trader Joe’s, and those who have invested in the store’s success. At the old Town Hall Theater, the stakeholders are people who own or work in Sconehenge Cafe, frequently go to the Café, or live around this location. Competing nearby coffee shops could also be considered stakeholders. Another stakeholder could be the Honda Motor Company who wishes to buy and occupy the building. Possible stakeholders for the old Greyhound Station include the city of San Francisco, students, faculty, staff, and donors of California College of the Arts, those who have used or worked at the Greyhound bus station, and those who have relations to the Greyhound Company.
In order to pursue our interpretive plan and re-contextualize Ginsberg’s poems into these sites, we would need to receive approval from the stewards and owners of these four sites and the Allen Ginsberg Trust. We wish to collaborate with the site owners to install the text of Ginsberg’s poems into their establishments and establish exhibits or poetry nights at these locations. We hope to appeal to stakeholders like the local and literary communities to popularize these sites as historic locations and encourage them to use our interpretive plans.
Read about our Appraisal
 “Allen Ginsberg Project.” AllenGinsberg.org. Allen Ginsberg Project, 2014. Web. 10 Oct 2015.